Case Studies
Selected Work
- 2022
$1M Enterprise Platform Migration
Stabilised and delivered a high-stakes SharePoint-to-WordPress migration for psychiatrist.com. Coordinating internal and offshore teams through a complex delivery transition to bring a $1M initiative across the line.
SharePointWordPressProject LeadershipRead more → - 2023
Building a BI Capability from Zero
Designed and built a Business Intelligence function from inception at Overdrive Interactive. Establishing the data architecture, tooling stack, and reporting infrastructure working with the analytics, paid, and SEO teams that became a core enterprise service offering.
BigQueryLooker StudioSupermetricsDjangoOpenAIAnthropicRead more → - 2025
Structured AI Platform Adoption
Led evaluation and secure rollout of an AI platform across the organisation — selecting Team-GPT, defining governance and usage policies, and directing development of AI-assisted tools to accelerate SEO and paid media workflows.
AI StrategyTeam-GPTWorkflow AutomationRead more →