About
The person behind
the work

I’m Greg Kellerman, a technology leader based in Hartford, WI with 15+ years of experience across agency and martech environments. I specialise in aligning technology strategy with revenue and operational goals, building the roadmaps, teams, and platforms that hold up under real pressure.
My background spans enterprise digital platform transformation, analytics capability development, and structured AI adoption. I’ve led teams up to director level, reported directly to executive leadership, and worked across the full lifecycle from pre-sales scoping through to production.
Currently available for senior technical leadership roles and advisory work.
Experience
Fractional Director, Data & Technology Strategy
Cohesive DataOps · Jan 2026 – Present
Director of Technical Services
Overdrive Interactive · Mar 2022 – Jan 2026
Senior Technical Lead
Overdrive Interactive · Oct 2020 – Mar 2022
Lead Backend & Applications Developer
Trivera · May 2019 – Oct 2020
Director of Web Services
EPIC Creative · Mar 2017 – 2019
B.S. Information Technology
Core Expertise
- Technical Strategy & Roadmapping
- Team Leadership & Mentorship
- Digital Platform Modernisation
- Business Intelligence Architecture
- AI Enablement & Adoption
- Stakeholder & Executive Alignment
- Process Design & Operational Structure
- Pre-Sales & Technical Scoping