About

The person behind
the work

Greg Kellerman

I’m Greg Kellerman, a technology leader based in Hartford, WI with 15+ years of experience across agency and martech environments. I specialise in aligning technology strategy with revenue and operational goals, building the roadmaps, teams, and platforms that hold up under real pressure.

My background spans enterprise digital platform transformation, analytics capability development, and structured AI adoption. I’ve led teams up to director level, reported directly to executive leadership, and worked across the full lifecycle from pre-sales scoping through to production.

Currently available for senior technical leadership roles and advisory work.

Experience

  • Fractional Director, Data & Technology Strategy

    Cohesive DataOps · Jan 2026 – Present

  • Director of Technical Services

    Overdrive Interactive · Mar 2022 – Jan 2026

  • Senior Technical Lead

    Overdrive Interactive · Oct 2020 – Mar 2022

  • Lead Backend & Applications Developer

    Trivera · May 2019 – Oct 2020

  • Director of Web Services

    EPIC Creative · Mar 2017 – 2019

B.S. Information Technology

Core Expertise

  • Technical Strategy & Roadmapping
  • Team Leadership & Mentorship
  • Digital Platform Modernisation
  • Business Intelligence Architecture
  • AI Enablement & Adoption
  • Stakeholder & Executive Alignment
  • Process Design & Operational Structure
  • Pre-Sales & Technical Scoping